Blackness in Full Bloom

A free brand-building program created and produced by Deutsch LA, Blackness in Full Bloom helps local Black-owned businesses blossom and reach new heights through world-class marketing expertise and resources. With a proven track record of success, Deutsch LA is a leading advertising agency that works in partnership with some of the world’s most recognized brands.

How it works

The four-week program is designed with actionability in mind, structured toward brevity for immediate implementation and impact. Each week for 2-3 hours, you’re invited to a different masterclass that will grow your marketing toolkit and pay dividends for you in the near and long term.

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Workshop 1

Marketing Strategy

Marketing in social the way the big brands do. The role of your brand, and how to create consistency and appeal.

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Workshop 2

Paid Media & PR

How to invest in your business by amplifying your messages in social and search. Learn how to use PR and press to put a multiplier on your reach.

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Workshop 3

Design & Visual ID

How design plays a major role in overall brand development and audience engagement. Learn how to visually stand out in a crowded marketplace.

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Workshop 4

Creating Social Content

How to affordably and efficiently produce higher-quality assets for all your business and marketing needs.

Companies in Bloom

Chante Bernard

Owner of Cakes by Chante

Keya Nkonoki

Owner of Moms at OM

Jimmishea O’Lee

Owner of FlorAdele

Taylor Lindsey

Owner of The Plant Plug Los Angeles

Bridgette Richard

Owner of BEverything Body

Kyndra McCrary

Owner of Swift Cafe

Umaar Norwood & Sharon Williams-Norwood

Owner of Nappily Naturals

Jodi-Ann Burey

Owner of Black Cancer Podcast

Miesha Williams

Owner of Paint It Off Events

Goddess Dawn

Owner of Knight Source Group

Keith Puckett

Owner of Woke Urban Apparel

Aja Washington

Owner of The Willows

Omobola Imoisili

Owner of Teni and Tayo Creations

Sharlena Bernard

Owner of SOUS SUS

Dakota Townson and Reginece Smith

Owner of Body ReElle

Testimonials

Blackness in Full Bloom was time well spent! The sessions are focused and created the right space to explore new possibilities for my work and audience—now and in the future.

— Jodi-Ann Burey,

Black Cancer Podcast

Blackness in Full Bloom was very instrumental in helping me fine-tune my brand's creative direction. What I learned in the program was invaluable.

— Aja Washington, Founder,

The Willows

The program gave my business the boost it desperately needed amidst all the pandemic pivots. The team was incredibly knowledgeable, generous, and thoughtful. I am still going back to my valuable notes from their presentations as I take my business through a massive rebrand.

— Keya Nkonoki,

Moms at OM

I am so grateful to Blackness in Full Bloom! I’ve learned so much great information and skills to utilize in my business and social media! Also, everyone was so kind and helpful. What an amazing program to have been in!

— Milan Bell Watts,

Urban Doula

Blackness in Full Bloom was time well spent! The sessions are focused and created the right space to explore new possibilities for my work and audience—now and in the future.

— Jodi-Ann Burey,

Black Cancer Podcast

Blackness in Full Bloom was very instrumental in helping me fine-tune my brand's creative direction. What I learned in the program was invaluable.

— Aja Washington, Founder,

The Willows

The program gave my business the boost it desperately needed amidst all the pandemic pivots. The team was incredibly knowledgeable, generous, and thoughtful. I am still going back to my valuable notes from their presentations as I take my business through a massive rebrand.

— Keya Nkonoki,

Moms at OM

I am so grateful to Blackness in Full Bloom! I’ve learned so much great information and skills to utilize in my business and social media! Also, everyone was so kind and helpful. What an amazing program to have been in!

— Milan Bell Watts,

Urban Doula

Press

Fox 11

Advancing Black and Brown Entrepreneurship

Watch on YouTube

Helping Businesses Bloom.

Read on The Argonaut.

Deutsch L.A. backs Black entrepreneurs.

Read on AdAge.

Free Brand-Building Program for Black-Owned Businesses

Read on BlackNLA

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Blackness in Full Bloom: Building Black-owned Businesses from the Ground Up

Read on LA Sentinel

Alumni News

Cakes By Chante

Making an Impact: Cakes By Chanté

Watch on YouTube.

Playa Vista Magazine

Helping Black Businesses Bloom

Read on Playa Vista Magazine

Voyage LA

Hidden Gems: Meet Reginiece Smith & Dakota Townson of Body ReElle

Read on Voyage LA

Are you ready to apply?

We’ll ask you a few quick questions to get you started.